What is a Brand Guide?
A brand guide is a comprehensive document that outlines everything you need to know about a particular brand, from its history and mission to its visual identity and voice. It’s basically a blueprint for how the brand should be presented to the world.
Creating a strong, consistent brand is essential for any business, big or small. A well-crafted brand guide can help ensure that everyone in your company – from the
CEO to the intern – is on the same page when it comes to representing your brand.
A brand guide can be and should be used as a baseline for your digital initiatives such as:
- Web site design
- Social Media Accounts and posts
- Display advertising
Brand Guides can also be used for print initiatives such as:
- Mailers
- Tradeshow and events
- Merchandising
