About Us

About Us

Central Florida's #1 Start-up and Small Business Consulting Services

About Raison D'etre

Raison D’etre Consulting is a full-service small business consulting firm based in central Florida. We proudly support start-up and small business owners throughout the major Florida cities and nationwide. Raison D’etre Consulting is committed to helping start-ups and small businesses succeed by leveraging industry best practices that set your business up for scale and growth. Our team of consultants is dedicated to building the back-office systems and advice to streamline your activities and truly focus on the activities you enjoy. After all, you didn't start your business so you could work 24x7; you entered into entrepreneurship, so you could live a life of purpose, maintain a work-life balance, and do what you love doing.

Raison D’etre Consulting is lead by Kristina Davis. She founded Raison D’etre Consulting in 2021 to provide start-up and small business owners with the tools and resources to succeed with scale and growth in mind. Leveraging skills crafted through the last decade, from building your brand and web presence to marketing and sales strategies, we can help you do it if you can dream.

Our Mission

Raison D'etre

Raison d’être is French for “reason for life” – living for something that gives life meaning. Everyone has one: it could be family, a career, or a passion! If you’ve spent decades developing a skill or talent, you love to do it, and if you would be happy doing that for the rest of your life – that is your raison d’être.

Whatever it is for you, we want to help you to live it!

Vulnerability

To live raison d’être, you must be willing to be vulnerable. Vulnerability is allowing yourself to try new things; to step outside of your comfort zone regardless of how intimidating it may be. Explore your next big idea or endeavor.

Allow yourself to try new things and succeed!

Encouragement

Encouragement is lifting each other up through the good and the bad. We foster this value through connecting our business and yours to a network of like-minded raison d’etre business owners to provide you the support you need.

Meet Our Team

Raison D'etre Consulting Team

Founded in 2021, by Kristina Davis, Raison D’etre Consulting was formed to inspire budding entrepreneurs to live on purpose and live out their dreams by embracing their unique gifts and talents.  Leveraging over 15 years of business experience, our team’s unique talents allow us to  take a creative approach to bringing your business goals to life while celebrating what makes your passion uniquely YOU.

Raison D'etre Consulting - Sierra Fleming

Sierra Fleming

Marketing Intern

Pursuing his technical communications degree at UCF, Sierra is currently working to achieve his AA degree at Valencia College. He has been interning with Raison D’etre Consulting for nearly six months while spearheading the marketing initiatives with our philanthropic initiatives honing his skills in marketing best practices. Sierra has also achieved multiple certifications in SEO, Google Analytics, and HubSpot, and is a keyword research GURU.

Rainson D'etre Consulting Founder - Kristina Dobry

Kristina Davis

Founder and CEO

With her BFA in Interior Design from the International Academy of Design she achieved in 2007, Kristina Davis is able to view the business world through a more creative lens. Paired with her experience in leading small businesses, which spans over a decade, she works to aid growing businesses through their journeys in a way that prioritizes their Raison D’etre. Kristina values knowledge and humanities never ending pursuit towards it, she continues to work towards her Masters in Business Administration.

Raison D'etre Consulting - Bree Noret

Bree Noret

Lead Intern

Pursuing her BS in Computing Technology and Software Development from Valencia College, Bree, has been interning with Raison D’etre Consulting for nearly a year gaining hands on experience across a variety of business functions from Data Analysis, Front & back end web development, and has been honing her CSS, HTML, and database management skills.

Are you ready to raison d’etre, be vulnerable, or give and receive encouragement?

What’s stopping you?

I'm Unstoppable
I'm Not There Yet