What is a Brand Guide?

A brand guide is a comprehensive document that outlines everything you need to know about a particular brand, from its history and mission to its visual identity and voice. It’s basically a blueprint for how the brand should be presented to the world.

Creating a strong, consistent brand is essential for any business, big or small. A well-crafted brand guide can help ensure that everyone in your company – from the CEO to the intern – is on the same page when it comes to representing your brand.

A brand guide can be and should be used as a baseline for your digital initiatives such as:

• Web site design
• Social Media Accounts and posts
• Display advertising

Brand Guides can also be used for print initiatives such as:

• Mailers
• Tradeshow and events
• Merchandising